Audience is a part of the communication process.
"As the goal of communication is to "induce in the audience some belief about the past..., the future ..., or the present.." audience considerations are integral components of the process of visual communication." Ann C.Tyler
From the below categories of communication
"Persuading the audience to act"
"Educating the audience"
"Providing the audience with an experience through the display of values"
I chose one to focus to the third one.
-experiencing social beliefs and example of the Benetton ads.
Benetton facts about their ads :
-quality of photographs like documentary,immediacy of a captured moment,the viewer is like witness and is emotionally influenced.
"By altering the context and placing the image where the audience expects to see the product, the audience becomes uncomfortably aware of its role as an active participant in the argument."
After the above the writer proposes some questions :
- What of the designer's responsibilities in referencing beliefs?
-And as an active participant in shaping belief, does the audience have a responsibility within the communication process?
Inspired by the above questions I am trying to think :
- How can designers be taught about responsibilities in school?
- Name one kind of designer's responsibility that comes to your mind.
- Why to be responsible? who defines responsibility?
From the below categories of communication
"Persuading the audience to act"
"Educating the audience"
"Providing the audience with an experience through the display of values"
I chose one to focus to the third one.
-experiencing social beliefs and example of the Benetton ads.
Benetton facts about their ads :
-quality of photographs like documentary,immediacy of a captured moment,the viewer is like witness and is emotionally influenced.
"By altering the context and placing the image where the audience expects to see the product, the audience becomes uncomfortably aware of its role as an active participant in the argument."
After the above the writer proposes some questions :
- What of the designer's responsibilities in referencing beliefs?
-And as an active participant in shaping belief, does the audience have a responsibility within the communication process?
Inspired by the above questions I am trying to think :
- How can designers be taught about responsibilities in school?
- Name one kind of designer's responsibility that comes to your mind.
- Why to be responsible? who defines responsibility?